Health, safety, and happiness. It’s what every dog and cat deserves. And it’s why we’re here. This is your place for unbiased information focused on your pet’s health and well-being at every stage of their journey.
Our team of preventive health and critical care veterinarians, certified trainers, behavior consultants, and extremely passionate pet lovers are doing all the leg work to provide you with clear, concise pet care information you can trust.
Pet health, safety, and behavior education is all we focus on to support you and your pet. We want to help you keep your pets free from the pain and discomfort of preventable accidents, poisonings, and illnesses.
Beyond our extensive library of articles, we offer veterinarian and dog trainer-approved product solutions for your pet’s health and behavior needs.
For dog training and behavior support, we offer virtual training courses and one-on-one behavior consultations through our Pupstanding Academy brand.
We're different. Why and how, you ask? Preventive Vet was started because we felt there needed to be a change in the approach to online pet care advice and education, including how it's disseminated within the veterinary and animal behavior professions.
We’re not part of a digital media organization or pet products company. We provide an objective point of view, not one that skews towards a specific brand of product or a product that we manufacture.
All the information and recommendations are thoroughly researched, medically and behaviorally accurate, and never influenced by advertising or sponsorships.
Beth Turner is a veterinarian with over 20 years of experience. She graduated from North Carolina State College of Veterinary Medicine, and following graduation, she began her career as an associate veterinarian and worked closely with the local shelter.
In 2007 she accomplished her dream of practice ownership, designing and building her own clinic. Another meaningful role while running her clinic was serving as her county's shelter veterinarian. This gave her the opportunity to help improve the lives of many animals in her community, as well as work with the rescue she loved.
Working with Preventive Vet has helped fulfill her desire to help and educate pet owners and improve animals’ quality of life and care.
Dr. Fryer graduated with Honors from Brown University with an AB in Development Studies, an interdisciplinary study of the developing world. She graduated from North Carolina State University College of Veterinary Medicine in 2000.
Dr. Fryer completed a rotating internship in Small Animal Medicine and Surgery and a Small Animal Internal Medicine Residency at Texas A&M University. Dr. Fryer is Fear Free certified. She also has certifications as a Nutrition Coach and a Therapeutic Nutrition Coach (for sick pets).
In addition to her long experience in clinical small animal internal medicine practice, Dr. Fryer has extensive experience in telehealth, having founded and managed her own teleconsulting practice, Veterinary Answers, from 2007-2016. Veterinary Answers advised general practice and emergency veterinarians on their toughest cases. She is currently studying medical writing while performing internal medicine consultations.
Dr. Fryer has an industrial designer husband and a son in college, who both love computers, bicycles, and hiking. The Fryer pets include the fabulous Cleo (pictured) and Luke Skywalker, the best cat ever. When not obsessing over veterinary medicine, Dr. Fryer enjoys reading, gardening, baking, and hiking.
Dr. Alexandra Gould graduated with honors from the University of Florida College of Veterinary Medicine and holds a Bachelor of Arts degree from Oberlin College in Biology and Biochemistry (Phi Beta Kappa). She completed a rotating small animal internship at VCA Newark Animal Hospital in Delaware, before completing her residency training with Drs. Kimberly Coyner in Lacey, WA and Ann Trimmer in Las Vegas, NV. Dr. Gould is a Diplomate of the American College of Veterinary Dermatology.
During her residency, she published an investigation of Staphylococcus bacteria species in pet grooming salons. She has also authored a textbook chapter on skin tumors and published research on foot papilloma masses in dogs. Dr. Gould has lectured at the 2022 AVMA conference in Philadelphia, as well as providing regular continuing education lectures for primary veterinarians at her practice in Seattle, WA. Her special interests include the management of immune-mediated skin diseases and allergies in dogs and cats. She enjoys dermatology practice for the opportunities it gives to collaborate with clients and primary veterinarians on improving the lives of patients and strengthening the bond between owners and their pets.
Dr. Susan Krebsbach, affectionately known as Dr. Susan, has always had a passion for animals. After graduating from veterinary school at The Ohio State University, she worked as a small animal general practitioner for several years before opening Creature Counseling, a veterinary animal behavior consulting service. There, she works with clients and organizations to address animal behavior problems and how to prevent them.
In addition to private practice, Dr. Susan is the proud founder of Madison Cat Project, served as the assistant director of the Program for Pet Health Equity at the University of Tennessee, Knoxville, was honored to be the executive director of the Access to Veterinary Care Coalition, and spent eight-plus years as a veterinary advisor for the Humane Society Veterinary Medical Association.
Cathy Madson, MA, FDM, CBCC-KA, CPDT-KA, FFCP-T
As a dog trainer and canine behavior consultant, Cathy strives to help humans and their pets build a strong relationship based on trust and clear communication through force-free and science-based ethical dog training methods.
With over 16 years of experience working with dogs in shelters, dog daycares, grooming salons, group classes, and private companion dog training, she has had the opportunity to work with hundreds of dogs and on a wide variety of behavioral challenges. She believes that preventive and proactive training is key to helping dogs live a happy, well-adjusted life with their family.
Beyond companion dog training, her specialties include canine separation anxiety, leash reactivity, and dog aggression. She teaches group dog training classes at Seattle Humane in Bellevue, WA. Cathy is certified through the Certification Council of Professional Dog Trainers, earning both the CPDT-KA and CBCC-KA designations. Cathy is a Family Dog Mediator, Fear Free Certified Certified Professional, and graduate of the Aggression in Dogs Master Course. She is a member of the Association of Professional Dog Trainers (APDT), a training professional member of The Pet Professional Guild (PPG), and a member of the Dog Writer's Association of America.
LeeAnna Buis has adored cats her entire life and thought she knew them inside out and sideways. But it wasn’t until she worked with a feline behavior consultant that she fully understood how incredible, complicated, and inspiring cats really are.
Literally, that day, she made a career change knowing she wanted to give other cat parents the same experience of truly “seeing” and appreciating their cats. Now, she works virtually with cat parents all over the world through Feline Behavior Solutions and Preventive Vet.
LeeAnna earned her certification through the Animal Behavior Institute, earning the CFTBS designation.
Anne Tomsic, Founder, CEO
She has been a content and brand strategist most of her career but nothing has been more gratifying than building Preventive Vet. We’re helping pet owners by providing them with a high-quality, trusted resource for pet health and safety information.
There is so much pet-specific content online that isn't well-researched, or it's written by someone who's paid to pitch a product or boost the advertising on its site, and sometimes that information is just plain wrong or lacking in substance.
This 'misinformation' or lack of information could mean life or death for an animal or, at the very least, the difference between a quick visit to a veterinarian or prolonged suffering for a cat or dog. This needs to stop.
Our content is medically accurate, thoroughly vetted, and unbiased. We think you deserve that. Transparency and integrity are important to us.
Prior to starting Preventive Vet, Anne was VP of Brand and Communication at Trupanion, and prior to that, she owned her own corporate marketing agency, Strategic Storytellers.
Jeff Poisson, Founder, Strategic Partnerships
For Preventive Vet to execute its mission of helping people keep their pets safe and healthy we need partners to buy and broadly circulate our educational materials. Jeff’s focus is to identify, create, and nurture the relationships with these partners.
In addition to Preventive Vet’s 101 Essential Tips book series, we provide health and behavior content creation services for other respected pet health providers. Working with our partners, he aligns our unique capabilities with their requirements.
Prior to Preventive Vet, Jeff spent over 20 years in the technology industry. His experience spans large pharmaceutical, regulatory compliance, and labeling.
Mia Horberg
Mia Horberg is a Digital Strategist at Preventive Vet, and the editor of our Paws & Play newsletter. When she's not working she is watching Jeopardy! with her wife, planting flowers and veggies, or hanging out with her rescue Bulldog Maevis, and exotic shorthair kitty, Mazel von Schmear Visage.
A lover of all animals, Mia is also lucky enough to volunteer at a conservation-based zoo where she gets to hang out with swamp wallabies, porcupines, lemurs, macaws, and more every week.
It's been a lifelong dream of hers to become the female version of Weird Al Yankovic, and Preventive Vet has generously allowed her to work towards that goal by producing parody videos like this one.
Chuck Taylor
Every successful team in this century requires a rock-star technical lead, and Chuck is ours. Whether it’s developing our Pupstanding App, implementing an interactive calculator, or another valuable resource on our website, Chuck’s technical prowess leads the way.
In a past career, he founded SkyMotion Video and was the chief pilot, piloting drones for film and television production.
Pupstanding Academy is dedicated to empowering dog owners with the knowledge and skills needed to raise well-behaved, happy, and healthy dogs. Our expert-led workshops and courses cover essential topics like puppy socialization, puppy nipping, crate training, and more. You can also access one-on-one support for behavior issues like aggression, anxiety, or leash reactivity.
Founded by certified dog trainer and behavior consultant Cathy Madson, we provide practical, science-based training methods to help you build a strong, positive relationship with your furry friend. Whether you're a first-time dog owner or looking to address specific behavior issues, Pupstanding Academy is here to support you every step of the way.
Learn more about Pupstanding Academy here.
No online site can replace your veterinarian. We exist to help you and your veterinarian ensure your pet's best health, safety, and well-being. We're here to ensure that the pet-related information you find on the Internet is easy to understand, as thorough as possible, unbiased, and, above all, medically and behaviorally accurate.
You are a vital part of our community, and we welcome ideas for topics that you'd like our team to research and provide on our site.
Sniff around and check us out! We're glad you found us, and we hope you'll visit as often as you need.
