About Preventive Vet

We are an extension of your team

We are a small and mighty team, and for nearly 10 years, we have been dedicated to helping pets and supporting veterinarians by developing medically and behaviorally accurate pet owner educational material.

To help you focus on providing exceptional care to your patients, Preventive Vet offers a wealth of educational resources to share with your clients — much of which is at no cost or affordably priced to veterinary practices.

All of our content is developed by preventive health and critical care veterinarians, board-certified surgeons, oncologists, certified behavior consultants, certified trainers, and other pet care professionals.

We have a core team and an extended network of subject-matter experts who create, review, and oversee our content development.

Meet Our Team

Dr. Beth Turner

Beth Turner is a veterinarian with over 20 years of experience. She graduated from North Carolina State College of Veterinary Medicine, and following graduation, she began her career as an associate veterinarian and worked closely with the local shelter.

In 2007 she accomplished her dream of practice ownership, designing and building her own clinic. Another meaningful role while running her clinic was serving as her county's shelter veterinarian. This gave her the opportunity to help improve the lives of many animals in her community, as well as work with the rescue she loved.

Working with Preventive Vet has helped fulfill her desire to help and educate pet owners and improve animals’ quality of life and care.

Dr. Jennifer Fryer

Dr. Fryer graduated with Honors from Brown University with an AB in Development Studies, an interdisciplinary study of the developing world. She graduated from North Carolina State University College of Veterinary Medicine in 2000.

Dr. Fryer completed a rotating internship in Small Animal Medicine and Surgery and a Small Animal Internal Medicine Residency at Texas A&M University. Dr. Fryer is Fear Free certified. She also has certifications as a Nutrition Coach and a Therapeutic Nutrition Coach (for sick pets).

In addition to her long experience in clinical small animal internal medicine practice, Dr. Fryer has extensive experience in telehealth, having founded and managed her own teleconsulting practice, Veterinary Answers, from 2007-2016. Veterinary Answers advised general practice and emergency veterinarians on their toughest cases. She is currently studying medical writing while performing internal medicine consultations.

Dr. Fryer has an industrial designer husband and a son in college, who both love computers, bicycles, and hiking. The Fryer pets include the fabulous Cleo (pictured) and Luke Skywalker, the best cat ever. When not obsessing over veterinary medicine, Dr. Fryer enjoys reading, gardening, baking, and hiking.

Dr. Alexandra Gould, DACVD

Dr. Alexandra Gould graduated with honors from the University of Florida College of Veterinary Medicine and holds a Bachelor of Arts degree from Oberlin College in Biology and Biochemistry (Phi Beta Kappa). She completed a rotating small animal internship at VCA Newark Animal Hospital in Delaware, before completing her residency training with Drs. Kimberly Coyner in Lacey, WA, and Ann Trimmer in Las Vegas, NV. Dr. Gould is a Diplomate of the American College of Veterinary Dermatology.

During her residency, she published an investigation of Staphylococcus bacteria species in pet grooming salons. She has also authored a textbook chapter on skin tumors and published research on foot papilloma masses in dogs. Dr. Gould has lectured at the 2022 AVMA conference in Philadelphia, as well as providing regular continuing education lectures for primary veterinarians at her practice in Seattle, WA.

Her special interests include the management of immune-mediated skin diseases and allergies in dogs and cats. She enjoys dermatology practice for the opportunities it gives to collaborate with clients and primary veterinarians on improving the lives of patients and strengthening the bond between owners and their pets.

Dr. Susan Krebsbach

Dr. Susan Krebsbach, affectionately known as Dr. Susan, has always had a passion for animals. After graduating from veterinary school at The Ohio State University, she worked as a small animal general practitioner for several years before opening Creature Counseling, a veterinary animal behavior consulting service. There, she works with clients and organizations to address animal behavior problems and how to prevent them.

In addition to private practice, Dr. Susan is the proud founder of Madison Cat Project, served as the assistant director of the Program for Pet Health Equity at the University of Tennessee, Knoxville, was honored to be the executive director of the Access to Veterinary Care Coalition, and spent eight-plus years as a veterinary advisor for the Humane Society Veterinary Medical Association.

Cathy Madson, MA, FDM, CBCC-KA, CPDT-KA, FFCP-T

As a dog trainer and canine behavior consultant, Cathy strives to help humans and their pets build a strong relationship based on trust and clear communication through force-free and science-based ethical dog training methods.

With over 16 years of experience working with dogs in shelters, dog daycares, grooming salons, group classes, and private companion dog training, she has had the opportunity to work with hundreds of dogs and on a wide variety of behavioral challenges. She believes that preventive and proactive training is key to helping dogs live a happy, well-adjusted life with their family.

Beyond companion dog training, her specialties include canine separation anxiety, leash reactivity, and dog aggression. She teaches group dog training classes at Seattle Humane in Bellevue, WA. Cathy is certified through the Certification Council of Professional Dog Trainers, earning both the CPDT-KA and CBCC-KA designations. Cathy is a Family Dog Mediator, Fear Free Certified Certified Professional, and graduate of the Aggression in Dogs Master Course. She is a member of the Association of Professional Dog Trainers (APDT), a training professional member of The Pet Professional Guild (PPG), and a member of the Dog Writer's Association of America.

LeeAnna Buis, CFTBS

LeeAnna Buis has adored cats her entire life and thought she knew them inside out and sideways. But it wasn’t until she worked with a feline behavior consultant that she fully understood how incredible, complicated, and inspiring cats really are.

Literally, that day, she made a career change knowing she wanted to give other cat parents the same experience of truly “seeing” and appreciating their cats. Now, she works virtually with cat parents all over the world through Feline Behavior Solutions and Preventive Vet.

LeeAnna earned her certification through the Animal Behavior Institute, earning the CFTBS designation.

Anne Tomsic, Founder, CEO

She has been a content and brand strategist most of her career but nothing has been more gratifying than building Preventive Vet. We’re helping pet owners by providing them with a high-quality, trusted resource for pet health and safety information.

There is so much pet-specific content online that isn't well-researched, or it's written by someone who's paid to pitch a product or boost the advertising on its site, and sometimes that information is just plain wrong or lacking in substance.

This 'misinformation' or lack of information could mean life or death for an animal or, at the very least, the difference between a quick visit to a veterinarian or prolonged suffering for a cat or dog. This needs to stop.

Our content is medically accurate, thoroughly vetted, and unbiased. We think pet owners deserve that. Transparency and integrity are important to us.

Prior to starting Preventive Vet, Anne was VP of Brand and Communication at Trupanion, and prior to that, she owned her own corporate marketing agency, Strategic Storytellers.

Jeff Poisson, Founder, Strategic Partnerships

For Preventive Vet to execute its mission of helping people keep their pets safe and healthy we need partners to buy and broadly circulate our educational materials. Jeff’s focus is to identify, create, and nurture the relationships with these partners.

In addition to Preventive Vet’s 101 Essential Tips book series, we provide health and behavior content creation services for other respected pet health providers. Working with our partners, he aligns our unique capabilities with their requirements.

Prior to Preventive Vet, Jeff spent over 20 years in the technology industry. His experience spans large pharmaceutical, regulatory compliance, and labeling.

Mia Horberg

Mia Horberg is a Digital Strategist at Preventive Vet, and the editor of our Paws & Play newsletter. When she's not working she is watching Jeopardy! with her wife, planting flowers and veggies, or hanging out with her rescue Bulldog Maevis, and exotic shorthair kitty, Mazel von Schmear Visage.

It's been a lifelong dream of hers to become the female version of Weird Al Yankovic, and Preventive Vet has generously allowed her to work towards that goal by producing parody videos like this one.

Chuck Taylor

Every successful team in this century requires a rock-star technical lead, and Chuck is ours. Whether it’s developing our digital book series, our Pupstanding App, implementing an interactive calculator, or another valuable resource on our website, Chuck’s technical prowess leads the way.

We're not just humans around here — meet the animals that inspire and drive everything we do.

We Understand Veterinary Professionals

Our veterinary team members work in, currently own, or have owned their practice. We understand the challenges you face and the time constraints you're under. We want the veterinarian at the center of every pet’s eco-system of care – not just during the yearly or twice-yearly exam.

You are their trusted advisor. Think of Preventive Vet as your trusted sidekick. We produce quality educational material with the veterinary profession, pet owner, and pet in mind.

“We live in a digital world where pet owners are highly influenced by what they read on the internet.

I am pleased to be a part of an organization that truly values the client/veterinary relationship. They seek to be ambassadors for the veterinary profession, which is something we greatly need. As we all know, there are sites that seek to undermine the necessary relationship between pet owners and veterinarians. This puts our patients at risk of harm and even death. It also adds to our already stressful job since we feel forced to justify or defend every protocol, decision, and recommendation we make.

The Preventive Vet team seeks to educate clients in a manner that empowers them with accurate information. By referencing to their site, veterinarians can feel confident, as well as save in-office time, helping their clients acquire essential knowledge about their pets. It is also a relief to know that the information provided also supports and promotes all aspects of veterinary care.

A significant advantage for veterinarians is the way they present information. It teaches clients how they can attempt to treat and care for their pet at home but also makes it very clear when and why it is time to seek professional help. They help owners in advance understand why and what veterinarians must do in order to provide optimal care and treatment. This helps dispel some client’s thoughts that veterinarians are only performing tests and procedures when pets are sick in order to make money.

I truly feel, especially as a former practice owner, that involvement with this organization is a valuable practice asset."

– Dr. Beth Turner

Our entire team relies on clinical and real-world experience, as well as pet owner and client input and feedback. We leverage years of veterinary expertise, training, and experiences to provide accurate and insightful guidance.

Our canine and feline behavior consultants are professionally certified and committed to using the most up-to-date, scientifically-based, humane, and force-free training methods. Because the pet training industry is unregulated, we know how important it is to educate pet owners about the best ways to build a trusting and cooperative relationship with their dog or cat.

“Every day I work with clients who are frustrated with their dog’s training or behavior. With often simple and straightforward changes, I get to see firsthand progress and a more positive relationship grow between someone and their dog.

I feel blessed to be a part of a dog owner’s support team, and having a veterinarian working as part of the process not only helps us achieve training goals more quickly but helps provide more complete and holistic treatment. Physical health plays a huge role in mental health and behavior. By working together, trainers, behavior consultants, and veterinary teams can help every dog live better and safer lives.

Behavioral issues are one of the leading reasons for relinquishing a pet, which makes it so important for pet owners everywhere to be able to access effective and humane training techniques. Many issues are preventable, which is why I prioritize preventive and proactive training. It’s never too early — or too late — to start training a dog! It all comes down to easily-accessible correct education and support.”

— Cathy Madson, MA, CBCC-KA, CPDT-KA, FFCP (Trainer)

We Understand Pet Owners

We have a unique perspective because we run a public-facing website that millions of pet owners visit yearly. Through our analytics, ongoing research, the questions our visitors ask, and the insights we gather from what they find important, we are able to produce content that is meaningful and relevant to them.

We know that it is hard to prevent illness and tragedy if you don't know what's potentially around the corner. Pet owners – those without medical degrees – don't know what they don't know. We're here to assist them when they turn to Dr. Google. This resource is valuable if used correctly. However, we know there is a lot out there that is harmful. We are supportive of the veterinary profession, not attempting to get in between the doctor/client relationship but rather complementing and encouraging it.

We also understand pet owners because we, too, have furry family members. We share our lives with pets and have gone through the ups and downs of caring for them. We've all experienced the joy, the roller-coaster of frustration and emotion, as well as the financial impact that is part of sharing a life with a dog or cat.

All of our education is produced with the pet owner's circumstances, mindset, and their pet's well-being in mind. We write our content at a grade 8–10 level, and some of it is available in Spanish as well. We are advisors to AlignCare^® and ASPCA^® Access to Veterinary Care Network and believe strongly in access to veterinary care for all. We also strongly believe that education is part of healthcare and should be available and accessible to everyone. Where we can, we provide education without the barrier of cost to the pet owner.

Our Focus

Preventive Vet's mission is one hundred percent focused on educating pet owners about health, safety, and behavior and doing so in a responsible way that helps prevent suffering. All the while supporting, not replacing the relationship they have (or should have) with their veterinarian, but rather encouraging it.

Exam Rooms Are Classrooms
"As a veterinarian, I love to teach. I love to explain to my patients’ families what is occurring in a straightforward manner. I love watching as their face changes when they begin to understand. I feel it helps bond them to their pet, to me, and to the process.

I love to answer questions, too, but spending enough time can be a challenge in providing all the detail necessary. This is often why pet owners rely on Dr. Google and Facebook chat rooms. They either come equipped with what they've found online or seek advice after the appointment.

There is no way to prevent a client from going online. We should simply encourage the engagement in their pet’s care and help guide them in the right direction by curating and providing pet owners with reliable internet resources that are relevant to them."

— Dr. Stephanie Austin

We are independently owned, and because we're not part of a digital media organization or pet products company, we provide an objective point of view. All the guidance we provide is unbiased and not influenced by outside influencers or sponsors.

We do not display advertising. Therefore, we do not produce content as "clickbait," attempting to increase our readership so that we can make revenue from ads on our website.
We do not take paid sponsored posts, links, or product promotions. We occasionally receive a free product to evaluate but only recommend it if we find it safe, effective, and valuable to pet owners. We will also state that we received it at no cost to evaluate. Transparency is important to us.
We sometimes have corporate sponsors that buy our 101 Tips books to make them available for free to pet owners.
We make our revenue from selling our 101 Tips books to veterinary practices, dog trainers, and direct to pet owners. We consult on preventive education and write content for some of the industry's largest healthcare companies. We are also compensated for product recommendations on our site if someone chooses to purchase a product that we've researched and recommended. This is at no cost to the consumer but rather to the manufacturer and/or retailer. This, plus our creative side hustle, the FurLife accessories store, funds the free education that we produce.

We’ve built an education and support network specifically geared towards preventive care, safety, and behavior, tailored to be accessible for all pet owners. As a result, Preventive Vet is one of the leading online resources for veterinarian-endorsed preventive health and behavior information for dogs and cats.